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The danger of leading with bespoke: why more options can mean fewer sales.
Hot take? (are we still saying that..?) When it comes to actually landing corporate customers at scale, the thing that gets a "yes" over the line isn't always a better story, but a clearer offer.
Ellen Rickford
Jul 233 min read


Intelligenct, efficient and cost reducing - and no, I'm not talking about AI
When you think about tackling climate change and nature loss at scale, what do you picture? Massive tree planting schemes? “Intelligent” technological carbon capture? While these have their place, there is another way. One which harnesses a different kind of intelligence - that honed by millions of years of evolution: nature itself. And often, harnessing natural processes present not only a more powerful solution, but a lower cost one, too. Rewilding is increasingly recogni
Ellen Rickford
Jul 202 min read
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